Vernacular Redesigned

This assignment was to find an example of everyday vernacular and redesign it into a professional graphics system. The orginal vernacular was to be a handwritten, non computerized, sign that I had to redesign by hand. I took a picture of a sign that a homeless person on State Street was holding. I reworked it for better hierarchy and clarity using cardboard and markers. From here I had to redesign the entire communication into an graphics system. I expounded the cause to help all homeless people as opposed to this one woman. The system includes a website, poster and thank you card.

END PRODUCT

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Website

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Poster

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Thank you card

START

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Original photo of woman's sign on State Street in Chicago

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Redesigned Cardboard and Marker poster

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