I was so excited when I went on a visit to the MoMa recently and happened upon this awesome exhibit of influential typefaces of the 20th century. In this exhibit was Milton Glaser's original sketch and mechanicals for the I Love New York Logo that iconically branded New York since the late 1970's. I am sharing it with you now! Of course, I am struck by the simplicity and genius of his "napkin" exploration. But it is even more interesting to see his mechanicals that are now ancient technology with the advent of digital printing processes.