Congrats to 5 of my students who are finalists in the BDA/Promax CW Network Making the Cut Competition! Steve Greenwalt, Cassandre Rivera, Matt Kirk, Fernando Mexicano, and Patrick Osaji had their work shown at the Promax/BDA Conference last month. The competition was to create a promo for one or more of the CW Netowork shows like Gossip Girl, 90210, Supernatural and Vampire Diaries. I assigned the project in my Broadcast Design class at the Illinois Institute of Art-Chicago. In the class, we worked on concept by researching the network show content and their target audiences. Then the students created pencil boards to flesh out concept and style frames to develop the visual flow of the piece. Finally they used their motion graphics and editing skills to create the final pieces. In at least one case, the student also shot footage.
The students were invited to attend this year's BDA/Promax conference in LA where their work will be presented at a session devoted to this competition. Industry professionals from the networks and major design houses will be watching their work.
I am so proud and happy for these students who really had fun with this project!